Revenue Generation Projects

The OE Program Office is working with a number of colleges, schools and departments on enabling ideas that can generate new revenue to better support their core mission. With the OE Executive Committee's approval, start-up loan funding is available to enable ideas to get off the ground. Information about approved projects and their sponsoring departments is provided below.

Cal Performances

Cal Performances is implementing an innovative revenue generation project that will enable it to transform its business functions by meeting its constituents' needs in the digital age.  When the project is successfully completed, Cal Performances will be able to be more responsive to the communities it serves.

Website: http://calperformances.org
Status: Approved, in progress
Timeline: October 2013- December 2014
Sponsor: Matías Tarnopolsky, Executive and Artistic Director
Project Manager: Elisa Green
Total estimated project cost: $692,000
Loan from OE Program Office: $496,000
Other campus funding: $196,000
Estimated return on campus investment after 4 years: 49%*

*Revenue through year 4 minus total campus investment, divided by total campus investment